Juicy Couture Label History
*Note:* These dates are educated estimates and may shift slightly because of the limited information tying specific label designs to pieces & years, especially in the early internet era. Please consider submitting your 90s and 2000s print resources to help in this process 🩷
Phase 1: The Original Labels (~1996-2001)
OG - Womens
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OG Label a (White w/o Couture) - 1996-1997
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OG Label b (Silver-White Label w/ Couture Size in #'s) - 1998-1999
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OG Label c (Silver-White Label w/ Couture No CA#) - 1997-1999
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OG Label d (Silver-White Label w/ Couture) - 2000-2002
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OG Jeans
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OG Juicy Jeans 1 (~1999-2000)
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OG Juicy Jeans 2 (~2000-2004)
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OG Maternity (~1997-2004)
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OG Kids
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Juicy Couture Baby 1 - Girlie Girls
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Juicy Couture Baby 2 - Glamorous U S.A. 3rd Tag
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Juicy Couture Baby 3 - Glamorous U S.A.
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Phase 2: Color-Coded Labels (~2002-2006)
CC Womens 1: 2002-2004
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Color-Coded Key 1 - 2002-2004
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Color-Coded 1a (3rd Tab) - 2002-2003
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Color-Coded 1b (3rd tab) - 2003-2004
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Color-Coded 1c - 2003-2004
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CC Womens 2: ~2005
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Color-Coded Key 2 - 2005
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Color-Coded 2a 2005
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Color-Coded 2b 2005
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CC Womens 3: ~2006
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Color-Coded Key 3 - 2006
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Color-Coded 3a 2006
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Color-Coded 3b 2006
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Color-Coded 3c 2006 - Rare
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CC Womens Beach: ~2002-2006
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Color-Coded Key Beach
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CC Beach 1 (~2002-03) - Mirrors General
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CC Beach 2a (~2003-05) - ###### USA/ Bulgaria
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CC Beach 2b (~2003-05) ###### DomRep/ Turkey
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CC Beach 2c (~2003-05) ###### Taiwan
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CC Beach 3a (~2005-06) Y##### USA/ Dom Rep
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CC Beach 3b (~2005-06) Y##### China
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CC Beach 4 (~2006-07) Y##### Taiwan/ Turkey
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CC Intimates ~2002-2006
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CC Intimates 2002-2004
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CC Intimates 2005
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CC Intimates 2006
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CC Mens ~2002-2006
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CC Mens Key
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CC Mens a
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CC Mens b
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CC Mens c
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CC Kids
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CC Girls
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CC Boys
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CC Specialty
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CC Specialty Womens
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CC Specialty Mens
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CC Specialty Girls
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CC Jeans ~2004-2007
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CC Juicy Jeans 1 (~2004-2007)
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CC Juicy Jeans 2 (~2004-2006)
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Phase 3: Pink Scottie Shield Labels (~2007-2012)
PSS Womens
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Pink Yorkie Shield Era Assorted
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PSS Women's General
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PSS Intimates
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PSS Intimates 1a Hearts ~2006
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PSS Intimates 1b Crown ~2006
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PSS Intimates 2a ~2007-2009
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PSS Intimates 2b Sans Serif Printed ~2007-2009
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PSS Intimates 2c Choose Sleep ~2007-2009
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PSS Intimates 2d 3rd Tag ~2007-2009
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PSS Intimates 2e Sans Serif Printed ~2007-2009
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PSS Intimates 3a Blackletter Pink ~2010-2012
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PSS Intimates 3b Blackletter Printed ~2010-2012
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PSS Intimates 3c Blackletter CA5 ~2010-2012
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PSS Jeans ~2007-2011
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PSS Jeans 1 (~2007-2011)
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Phase 4: Transition Labels (~2012-2013)
Accessories
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Accessories 01
View Label CardA01 - Love P&G, No ®, Line & Hearts, Gray Text Style Sticker ######### (~2004-2006)
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Accessories 02
View Label CardA02 - Love G&P, No ®, Line & Hearts, Black Text Style Sticker S######### (~2006-2008)
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Accessories 03
View Label CardA03 - Love G&P, No ®, Line & Hearts, 2 White Stickers X######### XXXX#### (~2006-2008)
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Accessories 04
View Label CardA04 - Love G&P, No ®, Line & Hearts, 2-Line Sticker X######### XXXX(X.X.)#### (~2006-2008)
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Accessories 05
View Label CardA05 - Embroidered King Crown, ® after COUTURE, ™ after USA, 2-Line Sticker X######### XXXX(X,X)#### (~2008-2010)
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Accessories 06
View Label CardA06 - Embroidered King Crown, ® after COUTURE, ™ after USA, Sticker Unknown (~2008-2011)
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Accessories 07
View Label CardA07 - Printed King Crown, ® after COUTURE, ™ after USA, Sticker Unknown (~2010-2013)