Juicy Couture Label History

*Note:* These dates are educated estimates and may shift slightly because of the limited information tying specific label designs to pieces & years, especially in the early internet era. Please consider submitting your 90s and 2000s print resources to help in this process 🩷

Phase 1: The Original Labels (~1996-2001)

OG - Womens

  • OG Label a (White w/o Couture) - 1996-1997

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  • OG Label b (Silver-White Label w/ Couture Size in #'s) - 1998-1999

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  • OG Label c (Silver-White Label w/ Couture No CA#) - 1997-1999

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  • OG Label d (Silver-White Label w/ Couture) - 2000-2002

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OG Jeans

OG Kids

Phase 2: Color-Coded Labels (~2002-2006)

CC Womens 1: 2002-2004

CC Womens 2: ~2005

CC Womens 3: ~2006

CC Womens Beach: ~2002-2006

CC Intimates ~2002-2006

CC Mens ~2002-2006

CC Kids

CC Specialty

CC Jeans ~2004-2007

Phase 3: Pink Scottie Shield Labels (~2007-2012)

PSS Jeans ~2007-2011

Phase 4: Transition Labels (~2012-2013)

Accessories

  • Accessories 01

    A01 - Love P&G, No ®, Line & Hearts, Gray Text Style Sticker ######### (~2004-2006)

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  • Accessories 02

    A02 - Love G&P, No ®, Line & Hearts, Black Text Style Sticker S######### (~2006-2008)

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  • Accessories 03

    A03 - Love G&P, No ®, Line & Hearts, 2 White Stickers X######### XXXX#### (~2006-2008)

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  • Accessories 04

    A04 - Love G&P, No ®, Line & Hearts, 2-Line Sticker X######### XXXX(X.X.)#### (~2006-2008)

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  • Accessories 05

    A05 - Embroidered King Crown, ® after COUTURE, ™ after USA, 2-Line Sticker X######### XXXX(X,X)#### (~2008-2010)

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  • Accessories 06

    A06 - Embroidered King Crown, ® after COUTURE, ™ after USA, Sticker Unknown (~2008-2011)

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  • Accessories 07

    A07 - Printed King Crown, ® after COUTURE, ™ after USA, Sticker Unknown (~2010-2013)

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